On Sept. 15, 1977, Hooshang Harvesf opened his oriental rug business, Hooshang Oriental Rug Gallery. The shop is still located in the same location, at 3571 St. Johns Ave. "I am the longest-running business in the Shoppes of Avondale," he said. "Same owner same business, same location. I take pride in that fact." Despite the ups and downs of the economy through the years, he has managed to remain solvent and successful.